The Lucchettinis are characters that have been in Argentinian TV commercials for years now. For that reason, the main challenge I faced when animating these pieces was to keep in track with a style that was already well established.
The approach was a simple and minimalistic animation style resembling a stop-motion look and feel. In addition to that, these characters also have limited body and facial expressions because of their basic morphology.
The answer to that limitation was to rely on arms and hands expressions, and to create strong key poses able to convey emotions with simple gestures.
Studio credits: Reino Buenos Aires.